What's Next?

Existing Market

   1. The next step for my company involves detailing the interior and exterior of cars for a small fee. Nobody likes to have a dirty car, but many people are just too lazy to go to a car wash and have to spend that type of money and time. Therefore, I am going to bring the service to the people for an affordable price and offer quality service. I am hoping that once people see the quality of work when their cars are detailed, that they will then turn to me for help when servicing their car and other small tasks associated with cars. 

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3. Based on my own expectations and feedback, I have a feeling that this service is going to be a good idea to help grow my business idea from the start. I obviously have some of the finer details to figure out, but I think the idea is going to be a hit and has the potential to spread around Gainesville. As far as the specifics of my idea go, I like the feedback of potentially offering free car washes for the first couple of weeks to people that use the car service portion of my business. I want to be a mobile car service first, with the potential of detailing cars on the side. 

  I think it is important that I offer a couple of free car washes at first because people will see the good job I do and then they will be willing to pay for a detail at another time later on. I am planning on using the free washes to attract customers and then I will hook them on for a long time with great quality service. But I cannot stress it enough that I want to be a service technician business first and then detailing cars second. I think it is a key to my success to make sure I understand where the money is originally coming from. 

New Market

   1. Instead of targeting the college crowd in Gainesville, it would be radically different for me to start offering my service to maybe retirement communities or just older residential areas. Although these two areas are polar opposites, I think the market is somewhat the same. Most older citizens either do not want to drive to a body shop or are not capable of going through all of the different tasks in that process. I think an elderly couple would love for somebody to come to their house and change their oil for a small fee just because it is so convenient for them. 

2. I think there is value in this new market because it is so convenient for people to not have to leave their own homes. Some elderly people are also not able to get out and wash their own cars on there on so that is a service they would be interested in I think. As far as money goes, I think this new market will be willing to pay a little bit more since they're not on the constraints like a college student in Gainesville. People in this new market will value my service for its convenience and quality work.  

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4. As far as the new market goes, I learned that anything convenient is going to work. People in the elderly community want services that are easy to come by and provide good quality work. My expectation was that there is a market for this service and I was correct after hearing the feedback from people in the community. I will do the same strategy with the Gainesville market where I will offer some free detailing for people that want my business from the service aspect of things. Hopefully after they see how well I do on their cars detailing, I can get on a normal routine and maybe even monthly washes. 

   

  On second thought, I see this market to be almost as good as the college market in Gainesville. I think both markets include people with time or other constraints. I just will need to market differently to the people in the older communities who do not have social media. I could go with more classic outputs like posting flyers or even going door to door to have some face to face conversations to tell people what service I have to offer.