My Unfair Advantage

VRIN scale on 1-10

1. Experience in the car business

• Started by my grandfather in 1969, my family has been in the car business in Tampa ever since. I think over the years I have accumulated the knowledge and skills necessary to run a successful car service business. 
• V- 8
• R-5
• I-6
• N-7

2. Connection to service parts straight from General Motors

• Through the dealership in Tampa, I will be able to order all of the service parts for a discounted price. This will help me not only make a profit, but I will have access to almost every part for cars imaginable and that will be of great convenience to my customers. 
• V- 10
• R- 8
• I-7
• N-3

3. Accountant on hand

• Brian Lee Patterson, my best friend since I was 5 years old, is an accountant right out of college right now and he would be perfect managing all of my books and money. I can trust him and focus on the service part of the business because I know he will have all of the financials handled. 
• V-8
• R-3
• I-4
• N-6

4. Free marketing with the help of my sister 

• My main source of advertising is going to be through social media and word of mouth. Lucky for me, my sister is a PR major at the University of Georgia. She is great at graphic design and would really promote my service in a positive way on all forms of social media. I can also trust her so I will not have to worry about this aspect of the business. 
• V-7
• R-7
• I-5
• N-6

5. Already a solid client base that would be willing to use my services 

• Since talking about my idea for a couple of weeks, I have had a countless amount of friends ask me if I could make these minor fixes to their car if I go through starting the business. It has been enough people that I would have a solid starting point. I would do very quality work on their cars and hopefully they will tell all their friends to give me a call. 
• V-5
• R-6
• I-7
• N-3

6. Have a lot of free time on my hands 

• Besides one class on Tuesday and Thursday, I am somewhat free most of the week and I would be able to focus a lot of attention on my business. This is even more important when I am first getting started to make sure I hit the ground running and put myself in the best position for success. 
• V-3
• R-5
• I-6
• N-3

7. Certified service technician I know that is willing to work for me

• One of my good friends from high school has been working in a body shop for almost 4 years now and I am nothing but confident that he can fix anything and everything. This is huge because there will not be a project I have to turn down because I cannot do it. 
• V-10
• R-10
• I-8
• N-9

8. Ability to think outside of the box 

• If not all things are going as planned, I have the ability to change the course of action and make moves. I think this quality comes from holding leadership positions throughout my life. 
• V-8
• R-5
• I-7
• N-6

9. Time management 

• Growing up playing multiple sports at the same time and still balancing school has always been my life since I can remember. This will help me when I have a lot of things on my plate and I will be able to avoid stress because I have been in this position before. 
• V-7
• R-6
• I-4
• N- 5

10. Competitiveness 

• I think this might be my greatest resource because it is my willingness to do whatever it takes to be successful. I want to do well in everything I do and the business world is nothing new. 
• V-7
• R-8
• I-8
• N-6

The top resource for me is definitely my friend that is a certified technician and is willing to work for me. He can literally do everything that I need him to do and then some. This will be perfect for my clients that want efficient and quality work.