Week 9 Reading Reflection

In this weeks reading, the biggest surprise for me involved the section on marketing philosophy. I was surprised to read that the production-driven philosophy is based on the belief "produce efficiently and worry about sales later." I always thought that sales were the most important and the first objective when making and distributing a product. I was somewhat that were so many different inhibitors to marketing research. These include cost, complexity, strategic decisions and irrelevancy. This is confusing because I thought most companies just hire their own researchers to do the work for them. If I could ask a question to the author, I would ask "What is the biggest challenge and most complex challenge that entrepreneurs face on a daily basis?" I would ask this question so I could be prepared in the future. I would also ask, "What is the best way to reach customers on the internet?" I want to know the answer to this, because so many people use computers everyday and it is a great way to reach millions of people quickly. I do not disagree with anything the author said. Everything seems up to date and very accurate information wise.