Week 5 Reading Reflection

While reading chapter 9, I realized we are really starting to get to the meat of this class and this chapter was filled with different information.

1) The biggest surprise for me in the text was how much work goes into the profile analysis while evaluating a new venture opportunity. The evaluation process is extensive, but it is necessary to gather all of the information necessary to make a decision. In this same time, a company must also make sure their venture technically feasibility.

2) The only part of the reading that was confusing for me involved the section on growth of sales. I don't exactly understand all of the work that goes behind the scenes in predicting new-venture sales and profits for a company. There are also ways to predict if a company is going to max out at some point along the way.

3) My first question do the author would be, "what is the main reason you have seen most ventures fail?" I would like to know why most companies do not work all the time and if there is a way to prevent the usual causes. My second question would be, "who are the best people to surround yourself with while creating a new-venture start up?" It is always key to surround yourself with successful people in the business world!

4) I somewhat disagree with the author when he did not talk a lot about marketability. I think this is vital to new ideas because it involves reaching people with your product and getting the name out.