Week 7 Reading Reflection

Market Segmentation is something that is very important and somewhat underrated in the business world. It is important because good segmentations identify the groups that are most worth pursuing for the producer. In you know who to target, you can devise an advertisement plan to suit your needs. The biggest surprise for me in this reading was how precise all of the information is regarding market segmentation. Researchers spend millions of dollars a year deciding on not only how to advertise their product, but also who to advertise to. The only part of the reading that was somewhat confusing was the section on the gravity of decision spectrum. I understand that some decisions are more important than others, but I do think a lot of people spend a greater amount of time on smaller decisions to still save money. I would like to ask the author which market segmentation is the toughest to enter and gain customers in. I am guessing it is maybe the older groups of people in this day and age. I do not thing the author was wrong about anything, all of the information seemed very accurate.